...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
19.3.11
[News] YG Entertainment to donate $500,000 USD to aid in Japanese relief effort.
[News] YG Entertainment to donate $500,000 USD to aid in Japanese relief effort.
Cr. - allkpop
On March 15th, YG Entertainment announced that they’ll be donating $500,000 USD to the relief efforts in Japan.
The agency had set up a charity campaign four years ago, through which they help various charitable organizations by donating a portion of their total album sales. This year, YG Entertainment has decided to donate $500,000 USD in emergency relief funds.
A representative of YG Entertainment spoke with OSEN and revealed, “We are still discussing which organization to donate to. Funds for the campaign donations were taken from album sales, and a lot of Japanese fans have taken part in the campaign throughout the years. This donation will be made to give back that support the Japanese fans have shown us.”
They continued, “Campaign donations were always made at the year-end, but due to the sudden disaster in Japan, we’ve decided to go ahead and run the campaign earlier this year to aid in the relief efforts. We’re all extremely upset with the natural disasters affecting the nation.”
Other stars who have publicly donated relief funds include Bae Yong Joon, Ryu Shi Won, Choi Ji Woo, Kim Hyun Joong, Jang Geun Suk, Lee Byung Hun, Song Seung Hun and KARA.
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