...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
30.8.12
[News] Lee Byung-hun's historical pic set to open in Korea and North America in same week.
[News] Lee Byung-hun's historical pic set to open in Korea and North America in same week.
Cr. - 10asia
Hallyu star Lee Byung-hun's first historical feature "Masquerade" will meet moviegoers both in Korea and in North America in the same week next month.
The movie’s distribution company CJ Entertainment told the magazine over the phone Thursday that Lee's upcoming film will open in domestic theaters on September 20, and in select theaters in North America the following day.
The official explained that the reason for the one day gap between the two premiere dates is solely due to the fact that local pictures open in theaters on Thursdays while new movies are screened on Fridays in the United States.
The highly-anticipated film will be screened in 12 selected theaters in North America’s major cities such as Los Angeles, New York, and Toronto, the film's official American website showed today.
"Masquerade" focuses on the story of a low class man Ha-sun [played by Lee] becoming a misfortunate historic figure, King Gwang-hae of the Joseon Dynasty.
While Lee plays the double role of Gwanghae and Ha-sun, actor Ryu Seung-ryeong and actress Han Hyo-joo each play a courtier and the queen of the Joseon Dynasty in the forthcoming flick.
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