...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
5.9.12
[News] Behind the Scenes With Cute and Charming “Strong Heart” Host Lee Dong Wook for Brand Echoroba.
[News] Behind the Scenes With Cute and Charming “Strong Heart” Host Lee Dong Wook for Brand Echoroba.
Cr. - soompi
Behind-the-scenes photographs of actor, model, and SBS’s “Strong Heart” host Lee Dong Wook modeling and showing off his all-around adorableness in an advertisement photo shoot for outdoor brand Echoroba have been publicized.
Actor Lee Dong Wook became a hallyu star with the 2005-2006 SBS drama “My Girl” with actress Lee Da Hae, and reconfirmed his status as a hot star to watch with the 2011 SBS drama “Scent of a Woman” with actress Kim Sun Ah. SBS drama “Scent of a Woman” was Lee Dong Wook’s comeback drama after finishing military service.
His next project, the 2012 KBS drama “Wild Romance” with actress Lee Si Young and Girls’ Generation‘s Jessica, was considered a flop. In April 2012, Lee Dong Wook was the surprise pick to take over hosting duties for SBS variety talk show “Strong Heart,” but has been dazzling viewers with his quick wit and active performance (not to mention, he’s not exactly hard on the eyes).
Lee Dong Wook was selected by outdoor brand Echoroba to model this winter season’s outdoor wear in diverse colors and clothes. At the shoot, while showing his serious and charismatic sign for the camera, staff members were impressed by his cuteness at the set of the shot and his energy.
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