...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
[News] Won Bin Embraces his AWOO Doll for UNICEF.
[News] Won Bin Embraces his AWOO Doll for UNICEF. Cr. - enewsworld
As a special representative of the Korean Committee for UNICEF, Won Bin participated in the AWOO campaign, making a couple on his own.
In 2007, UNICEF created the AWOO Doll Campaign, where people can ‘adopt’ an AWOO doll by purchasing a 30,000 won doll making kit or an already made doll. The money is then used to provide children with six different types of immunization shots and other needed items.
On March 28, the Korean Committee for UNICEF released new advertisement for the campaign, featuring Won Bin as the model, as he proudly held his own AWOO Doll, which he named Jose.
Along with Won Bin, other stars, such as Kim Rae Won, Lee Min Ho, Song Ho Young, Lee Kwang Soo, After School’s Lizzy and Uee, U-Kiss, Sung Joon, Super Junior’s Donghae, and more have made an AWOO doll.