7.11.08

[KEYEAST]Keyeast makes inroads into Japan as BOF International’s




[KEYEAST]Keyeast makes inroads into Japan as BOF International’s... 영원한 친구

Keyeast makes inroads into Japan as BOF International’s principal stockholder.

- Yongjoon Bae takes 33.07% of the stock in BOF International.
- Keyeast accelerating the localization of the Japanese entertainment market

Keyeast Co., Ltd. (CEO: Gyuhark Moon), Asian media & content company, acquired 80,870 shares(62.3%, app. $ 3,581,923) of BOF international(“BOFi”) which was established in order to directly engage in business in Japan. In addition, Yong Joon Bae acquired 40,000 shares (33.07%, $1,772,216) of BOF International.

BOFi, which was established through the acquisition of A-kitchen, a company that was engaged in the promotion of the high end Korean restaurant business, has developed a localization strategy to assist its stars, including Yongjoon Bae, Jisub So, Nayoung Lee, Kanghee Choi, and Jiah E, with the provision of their services to Japanese audiences. In addition, BOFi will find new faces in Japan and develop them into global stars. BOFi will directly handle the business operations with respect to licensing, MD, and producing and distributing media content in Japan.

BOFi’s overseas expansion is aimed at promoting the rapid growth of Korean Wave stars in Japan and sales arising from Korean entertainment content. BOFi will continuously develop new business areas in the Japanese entertainment market. Several great projects are now under consideration and announcements regarding the projects will be made soon.

Gyuhark Moon, CEO of Keyeast, said that “Keyeast has conducted localization operations which take into account the two nations’ cultures and which avoids any rash market entries.” According to Gyuhark Moon, “the most important thing is to obtain productive results to satisfy both provider and customer.”

Sungwoong Bae, CEO of BOFi, stated that “BOF has gained experience and know-how through its entertainment business activities” and that “[n]ow we will accelerate our business in Japan with our new foothold.”

In the future, Keyeast is expected to vigorously proceed to widen its scope of business, increasing income flows based upon a synergy effect among businesses and growth into a truly Asian media & content company.

KEYEAST Co., Ltd.

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