Visit Korea campaign kick off : Korea Inspiring 2010 (Global)
Roytavan : Author
Original : http://twssg.blogspot.com/
The global Visit Korea campaign involves three television commercials that have been adapted for each region: Asia, Japan, the US and Europe. Cheil has identified three distinct connections within the Korean culture. 'Qi' being the spiritual bond with nature; ‘Cheong’ as the heart-to-heart connection between people; and ‘Heong’ which refers to the collective energy and passion of the Korean philosophy.
The creative concept for the ad that airs in Asia is focused on music, fashion and energy. For Japan ithe focus is on hospitality and the elements in nature. It is also the only ad version that features Korean celebrity Bae Yong-joon, who played a key part in the ‘Korean wave’ that swept across Asia in 2002. The American version of the ad incorporates the rich culture of Korea and its landscapes.
Visit Korea Year promotion Video for Asia (English)
Visit Korea Year promotion Video for Asia (Chinese)
Visit Korea Year promotion Video for Asia (Japanese)
Visit Korea Year promotion : Korea's beautiful Four Seasons
thank you,i love to visit this country again,there are many interesting places to visit.
ReplyDeletekornkamon
I am a bit upset about the videos. I think the one with Bae Yong Joon should be the only one, and that it should be shown around the world. The man has 'family' all over the world, after all. We all love him, and respect him. Thank you, Anna
ReplyDeleteBeasi.
ReplyDeleteI think all of vedio was interesting , and should be show all of Korea Inspring ...
Thank a lot..