Kim Soo Hyun proved again he′s the biggest name in the advertisement industry.
The actor became the Model of the Year at the TVCF Awards held on January 29.
The TVCF Awards is an annual awards ceremony in its 10th year, and is Korea′s biggest commercial festival that brings together advertisers and people who love advertising.
A rep from Kim Soo Hyun′s agency Key East said, "Kim Soo Hyun appealed to the public and advertisement officials with his bright and healthy image, ranking him high in the area of advertising liking and letting him win the award. The award is even more meaningful as the scores incorporate a netizen poll."
It is noticeable how he became recognized for his influence not only in Korea but also overseas as a hallyu star.
Kim Soo Hyun became the king of commercials after garnering a big success with his MBC drama The Sun and the Moon in 2012. He has modeled for clothing brands, electronics, dining, jewelry and more.
He is currently shooting his film Be Covert, Be Great, set to premiere this year.