...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
17.11.11
[News]IU to throw Japanese promotions into high gear.
[News]IU to throw Japanese promotions into high gear.
Cr.- allkpop+OSEN
The Japanese media have announced IU‘s Japanese debut with headlines such as, ‘18-year-old Muse who has revolutionized K-POP is now advancing into Japanese industry‘.
EMI Music Japan who is making this possible for IU is also the home for top female soloists such as Utada Hikaru and Shena Ringo.
IU’s Korean agency Loen Entertainment remarked, “Once promotions for her second full-length album come to a close, she will be holding a showcase in Tokyo in January and put on her first official Japanese event, as well as release her official single in February to officially kick off Japanese promotions“.
Once she makes her Japanese debut, IU’s Japanese albums will be co-produced by both her Korean and Japanese labels who will work together to better promote the singer.
What’s gaining more attention is that producer Cho Young Chul, who has produced some of IU’s classics such as “Good Day” will be teaming up with Okita Hidenobu who has produced Japanese artist Utada Hikaru, and Nagai Shinya who discovered Shena Ringo.
Producer Okita praised the idol star saying, “She has amazing vocals as well as a cute image and an appealing mysterious charm. I want to be able to show the Japanese fans how passionate she is towards her craft“.
IU will be releasing her second full-length album at the end of the month.
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