The drama team leader from the television station expressed, "As the first drama of 2013, I believe that all the cast members will help to bring about a good start. I hope that everyone will work together happily to build a good result. Although it will be a tough journey from now on, we hope that everyone can persevere until the end."
This was followed by an address from director Park Ki Ho who said, "We have to have the determination that we can produce a good work, only then can we expect a good result along with his determination. I hope everyone will have this determination in their hearts, and work hard with one another to produce a good drama."
'Ad Genius Lee Tae Baek' is a drama that looks at the lifestyle of how advertising executives work 24 hours around the clock to create attractive advertisements for the masses.
The drama will air from February 4th, taking over the timeslot vacated by the outgoing 'School 2013'.